5 technology trends that are changing business communication
Technology is the science of crafts, skills, techniques and methods. Technology is the application of scientific knowledge to the practical goals of human life. Information Technology has certainly played a vital role in revolutionizing the area of business communication. Effective communication is necessary while doing any sort of business using internet. In order to deeply understand the 5 basic trends that are changing business communication, read the following description.
1. Artificial Intelligence (AI)
When people in the past traveled, they used to keep a map of that specific area with them. They did that so that they could not get lost in the unknown place. Now the concept of maps have become old. People now-a-days are using Google maps in order to look for the right direction of their destination. From navigation to using Google maps, everything has now come under the umbrella of AI. Common person having smartphone in hand is using AI on daily basis.
However, the question is that how Artificial intelligence will benefit business communication?
The simple answer to this is that Artificial Intelligence is the ability of the machines that has enhanced human intelligence and has worked faster and in a better way. It analyzes the data quickly and tends to perform the functions more appropriately. If we are using smart and fast ways to communicate then our business communication will definitely get enhanced.
2. Machine Learning (ML)
Machine Learning is another form of Artificial Intelligence. Similarly, in this the human performed activities are done by machines smartly and more accurately.
Machine Learning will help to bring a positive impact on the
efficiency and profitability of an organization. It will enable businesses to predict customer behavior, make recommendations about product , automate business processes, as well as detect fraud. With the real-time insights gained from using ML, businesses will have a better chance of identifying profitable opportunities and avoiding unknown risks, thus gaining an advantage over their competition.
Scientists are now using highly functioned robots in the neighboring planets in order to study their nature and environment.
Chatbots is another refined form of AI. It is a computer program. It is capable of imitating human conversations.
Following services and processes are improved by Chatbots:
- customer service,
- streamline the shopping process,
- personalize communication,
- improve response rates and
- automate repetitive tasks
Chatbots introduction in the place of Human interaction in the businesses has made the business communication quite successful over the years. According to a survey, by 2020, 85% of the customer relationship will be managed without human interaction.
4. Robotic Process Automation (RPA)
Robotic Process Automation or RPA is yet another advanced form of advanced AI and ML. Businesses uses RPA to enhance their communication so that a lot of time must be saved. However, robots are human made objects. There is probability of errors or bugs in the mechanism. We must not completely dependent on the technology. There are highly advanced RPA systems that are continuously making progress in business communication.
Instead of a lot of employee or laborer’s effort, RPA has made life easy.
RPA is that application of technology which allows employees to configure computer software or a “robot”. This is done in order to capture and interpret existing applications for instance:
- to process a transaction,
- manipulating data,
- triggering responses and
- communicating with other digital systems
This system has not only reduced a lot of human effort but also saved a lot of time. Fourth Industrial Revolution introduce RPA which lets humans and robots to perform functions together in order to achieve the same target.
5. The Internet of Things (IoT)
The Internet of Things (IoT) consists of those gadgets or objects that we used in our daily life that utilizes internet. For instance, the smartphones, vehicles, home appliances and many more. These are in one way or another connected to the internet. When we connect these devices to the internet or with one another, then we enable them to communicate or share data with each other. Now-a-days technology has become so advanced that no industry is untouched by IoT.
Following graphs shows the IoT adoption gaining momentum from 2016-18.Author: Amelia Coleman