Bing ads is similar in both ad structure and purpose to Google AdWords. Like AdWords, Bing ads are auction-based and rely on keywords.
If you run ads on Bing, you create bids based on specific keywords. If a bid is successful, your ad appears for that keyword when users search for it. Then, since Bing ads are based on a pay per click (PPC) model, you pay your bid amount each time a visitor clicks on an ad and is brought to your site.
This means that you never have to pay for your ad to simply appear — only for clicks. However, you still pay for clicks even visitors click on the ad by mistake or don’t end up buying anything from you. For this reason, it’s important to reduce unwanted clicks on your campaign.
We will help you to market your website so that your website can be on the top of search results.