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Home / Bing Marketing (PPC)

Bing marketing (ppc)

What is Bing Marketing?

A Bing Ads was formerly known as Microsoft adCenter and MSN adCenter before Microsoft’s search engine was renamed and rebranded to Bing in 2009. Bing Ads is to Bing what Google AdWords is to Google. It is the PPC (pay per click) advertising platform for advertisers to advertise within both the Bing and Yahoo! search engines.
bing marketing

importance of Bing Marketing

Bing is a search engine that has a lot of similar features to Google and its own unique sources of traffic that can provide another boost to your website. In fact, Bing has over 30% of the search market share and 5 billion monthly searches so it is worth your time to add it to your marketing plan.

How it works?

Bing ads is similar in both ad structure and purpose to Google AdWords. Like AdWords, Bing ads are auction-based and rely on keywords.

If you run ads on Bing, you create bids based on specific keywords. If a bid is successful, your ad appears for that keyword when users search for it. Then, since Bing ads are based on a pay per click (PPC) model, you pay your bid amount each time a visitor clicks on an ad and is brought to your site.

This means that you never have to pay for your ad to simply appear — only for clicks. However, you still pay for clicks even visitors click on the ad by mistake or don’t end up buying anything from you. For this reason, it’s important to reduce unwanted clicks on your campaign.

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We will help you to market your website so that your website can be on the top of search results.