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Local Search Engine optimization

What is Local seo?

Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using local SEO tools and can require specific local SEO services.

importance of LocaL sEO

Local SEO is extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality.

According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.

And SearchEngineWatch found that 70% of mobile users click to call a business directly from Google search results using their mobile phones.


Now these numbers will tell you that leads from location-based searches are a major avenue for potential customers, and those numbers will only keep growing. Since these leads are from people who are specifically searching for products or services that your business offers, it is safe to assume that these are qualified leads that will definitely have a higher conversion rate as well.

How it works?

If you own a small business, optimizing your business’ local SEO can be extremely rewarding. Let’s take a look at some of the benefits of local SEO:

  • Local SEO helps potential customers discover your business. A lot of local searches originate from non-locals who are searching for a business like yours, and with local SEO done right, your business can capture that audience.
  • Local SEO provides potential customers the information that they want, when they want it. For example, if your restaurant has free WiFi or is pet-friendly, displaying that information as part of your local SEO will attract customers who are looking for just that.
  • Even if your business does not have a website, local SEO helps your business stand out in local searches, and helps drive more traffic through online leads.
  • As mentioned earlier, 61% of people who performed a local search ended up calling the business. Local search optimization provides potential customers the power to take this action, and this in turn provides your business with a qualified lead that you can convert.
  • Local SEO helps drive people’s decisions in favor of your business. The more data they have about your business, the more trustworthy you are in their eyes. This lays a strong foundation upon which you can build a mutually beneficial customer relationship.

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We will help you to market your website so that your website can be on the top of search results.